2024 International Buddhist Expo in Seoul
The 2024 International Buddhist Expo in Seoul, South Korea, marked a significant departure from traditional approaches to presenting Buddhism, with a particular focus on engaging younger audiences.
Held at the Seoul Trade Exhibition and Convention Center, the expo aimed to make Buddhism more accessible and appealing to contemporary tastes.
One of the key highlights of the event was its emphasis on innovative presentations, such as electronic dance music (EDM) Buddhist remixes and “Hip Buddhism” lectures by Buddhist monk Kkot.
The inclusion of unique events like the “Buddha’s Handsome” EDM remix DJ Networking Party, hosted by comedian Yoon Seong-ho, generated considerable excitement and attracted a diverse audience.
Feedback from attendees was overwhelmingly positive, with many expressing surprise at the contemporary and engaging presentation of Buddhism.
Visitors engaged in a variety of activities, from trying out VR headsets playing Buddhist scriptures to participating in mass prostrations, showcasing the diverse range of approaches employed to captivate attendees.
Notable contributions came from artists like Kim Min-Ji, who created a large chocolate statue of a bodhisattva, demonstrating a departure from traditional forms while retaining the essence of Buddhist themes.
Organized by the Jogye Order of Korean Buddhism, the expo reflected a willingness to adapt and evolve in response to changing societal attitudes.
In a country where non-religious affiliations are prevalent, the expo’s innovative approach aimed to rejuvenate interest in Buddhism and attract new believers.
